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The BHV Marais soap opera continues without Shein or Frédéric Merlin

The BHV Marais soap opera continues without Shein or Frédéric Merlin

Technology 16/06/2026 France 24 👁 14
⚡ Quick Summary

New episode in the BHV soap opera: in difficulty for months, the emblematic Parisian department store, bought in 2023 by Frédéric Merlin's SGM, will change operator and end its controversial partnership with Shein, in the hope of winning back brands and customers.

📖 Article source — 🇫🇷 French ← Back

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