Demand for new TVs for the World Cup grows by up to 40% in the region The demand for televisions grew between 35% and 40% in the Sorocaba region (SP) as the World Cup approached. Traditionally, the months of June and July see calmer trade in the electronics sector, but the championship changed the stores' routine. The tournament became the main reason for Brazilians to change their TV set. For customers, the rule in stores has been clear: the bigger the screen, the better. 📲 Join the g1 Sorocaba and Jundiaí channel on WhatsApp In addition to televisions, projectors were also on the wish list. “We have projectors that reach up to 130 inches, with an excellent size, 4k and Smart, in addition to coming with the soundbar that adds and makes it easy to transport”, commented salesman Marcos Alves. Sales consultant Daniel Vieira secured the TV to transform the living room into a grandstand to watch the games. "I'm super excited. The 55-inch television is going to be really big in my house. We're looking forward to seeing Brazil become champions," he said. TV sales grow up to 40% in the region due to the World Cup TV TEM/Reproduction The expectation for the World Cup helped boost sales of giant screens in chain stores. Store manager Thiago Roudelinq stated that, during this period, the greatest demand is for large-screen televisions, 75 and 85 inches. In their store, they sold a 98-inch TV, considered the customers' big dream. Tainá Freitas, saleswoman, said that stores make sales through WhatsApp and payments can be made via pix and credit card. The product is sent directly to the customer's home, ensuring complete comfort. With this ease of purchase, businessman Rodrigo dos Santos secured his television without leaving home. “People are excited, waiting with great expectations for the hexa to come”, he commented. See more news from the region on g1 Sorocaba and Jundiaí Initial plugin text VIDEOS: watch TV TEM reports