Bruna Biancardi reveals behind-the-scenes looks for the World Cup You may have already seen influencer Bruna Biancardi called a WAG in posts about the World Cup on social media. The acronym comes from the English expression 'wives and girlfriends' and is used to identify the companions of professional athletes, who have turned the spotlight behind the scenes and into the stands. 🤷‍♀️But, how did the term come about? As found by g1, the acronym began to circulate after appearing in the British newspaper "Sunday Telegraph" in 2002. The report said that a hotel in Dubai used the expression to refer to the wives and girlfriends of the English team players. ✅Click here to follow the g1 Santos channel on WhatsApp. Bruna Biancardi and Neymar Jr. Reproduction/Instagram and YouTube The expression went viral at the 2006 World Cup in Germany, when the press and public began to follow the athletes' teammates. Among them was Victoria Beckham: member of the band Spice Girls and wife of David Beckham, who was among the most famous players in the world. Victoria Beckham is considered one of football's first and most influential WAGs. She helped popularize the term and took advantage of her fame to release documentaries about the behind-the-scenes of the family's life. Victoria Beckham is the wife of David Beckham and is considered one of football's first WAGs Reproduction/Instagram 🤔Is the term considered pejorative? To g1, psychologist Veronica Lemos de Oliveira explained that she uses the Person-Centered Approach, developed by Carl Rogers. For this reason, the specialist understands that each person is greater than the social roles they assume on a daily basis. "It is not necessarily pejorative in itself, but it deserves reflection and attention in the way it is used. Because, when we start to reduce women to just a bond that they have with a famous man, in this case an athlete, there is a risk of ignoring important aspects of their uniqueness", he explained. The psychologist added that this social place has been changing over time. "Many of these women who were restricted to behind the scenes are now entrepreneurs, influencers, have their own careers, lead their lives and build trajectories that go beyond relationships," she said. "Perhaps the issue is not the WAG acronym, but the gaze that is directed at these women. Unfortunately, we still live with the marks of a patriarchal structure that, at times, tends to associate female success with affective relationships, more than what happens with men", he concluded. Bruna Biancardi (Neymar Jr.) joined the team of Georgina Rodríguez (Cristiano Ronaldo) and Antonela Roccuzzo (Lionel Messi) Reproduction/Instagram ⭐After Victoria Beckham, other celebrities joined the WAGs team, such as Shakira (Gerard Piqué's ex-wife), Gisele Bündchen (Tom Brady's ex-wife), Georgina Rodríguez (Cristiano Ronaldo's wife) and Antonela Roccuzzo (Lionel Messi's wife). With the 2026 World Cup, the term was used again on social media. Among the most talked about names is Bruna Biancardi, who accompanies Neymar Jr. in the United States and has shared behind the scenes of the trip and preparations for the games. The expectation is that the stands for the Brazilian team's debut against Morocco, this Saturday (13), will also be attended by other players' companions, such as Duda Fournier, wife of Lucas Paquetá, and Gabriely Miranda, wife of Endrick. VIDEOS: g1 in 1 minute Santos