Alberone Júnior, one of the pioneers of Crossfit in Brazil, dies at age 48 Considered one of the pioneers of Crossfit in Brazil with more than 25 years of experience in the area of physical activities, businessman Alberone Júnior died at the age of 48, last Wednesday (10), in Fortaleza. He was buried this Thursday (11) in the capital of Ceará. The cause of death was not disclosed. Alberone owned a Crossfit box in Eusébio, in the metropolitan region of Fortaleza. The businessman had been working with the sport for over 14 years and was one of the first L1 CrossFit certified coaches in South America, as well as one of the creators of the first affiliated box in the Northeast region. READ ALSO: Alberone Júnior, one of the pioneers of Crossfit in Brazil, dies at age 48 Alberone also worked as a personal trainer and capoeira teacher. In September 2025, he and other Physical Education professionals were honored by the Fortaleza City Council for their work in the area. See below: Businessman was honored in 2025. Disclosure On social media, co-workers and friends pay tribute to the Ceará native: "Alberone was not just a coach. He was a master, teacher, friend, example and inspiration. A man who lived for sport, who dedicated his life to transforming people, training students and showing that discipline, strength and overcoming go far beyond training", wrote a colleague. "Your smile welcomed, your words encouraged and your presence transformed each training session into something much bigger than physical exercise. You taught us about overcoming, friendship, dedication and joy", published a student. Death of the businessman Alberone Júnior, one of the pioneers of Crossfit in Brazil, dies at the age of 48. Social networks/Reproduction Alberone's death was confirmed by CF Tríade, the box he owned. "More than a Head Coach, Alberone was a friend, mentor and inspiration to everyone who had the privilege of walking alongside him. With his passion for sport, dedication to people and desire to transform lives, he left a mark that will never be forgotten by anyone who knew him", said the box. Alberone's death was also mourned by the Ceará Sports Secretariat (Sesporte). "Alberone Júnior leaves an invaluable legacy for sport in Ceará and the region. Visionary and passionate about the profession, he was one of the great pioneers of modern fitness in our state, being one of the creators of the first Crossfit box in Ceará and the entire North/Northeast region", said the ministry. “His dedication to promoting health, well-being and the development of physical education transformed lives and inspired hundreds of students and professionals. The professional had been hospitalized since the end of May and, unfortunately, left us early.” "In this moment of immense pain, Sesporte sympathizes with the family, friends, students and the entire physical education and Crossfit community in Ceará, ratifying our most sincere feelings and thanks for their immense contribution to sport", added Sesporte. Find out who was a businessman from Ceará who died at the age of 48. Reproduction/Instagram Watch the most viewed videos from Ceará: