The federal government registered Pix, an instant payment system created by the Central Bank, as a highly renowned brand at the National Institute of Industrial Property (INPI). The measure was announced this Wednesday (10) by the Minister of Development, Industry, Commerce and Services (MDIC), Márcio Elias Rosa, during the meeting of the Council for Sustainable Social Economic Development, the Conselhão. Related news: "Brazil doesn't lower its head", says Durigan when defending sovereignty and Pix. Lula blames the Bolsonaro clan for the US attack on Pix and taxation. Febraban counters US criticism of Pix and denies barriers to competition. “In the form of the Industrial Property Law, it is the greatest protection that can be given to a brand and its symbol,” said the minister. What are highly renowned brands  Highly renowned brands are those known by the population for having a reputation, prestige and trust. As a result, they receive special protection established by the Industrial Property Law (Law No. 9,279/1996).  With this recognition, the brand is protected in all economic sectors, "regardless of the class of products or services for which it was originally registered". According to the ministry, publication with the recognition will take place next (16), in the Revista da Property Industrial (RPI), the official vehicle that publishes the INPI's decisions. US attack The Brazilian system has been the target of attacks by the government of United States President Donald Trump.  At the beginning of the month, a report from the Office of the United States Trade Representative (USTR) accused Brazilian Pix of “unfairly” harming American companies that provide electronic payment services. Among the companies affected would be MasterCard, Visa and Whatsapp Pay.  The report suggests, among other actions, a 25% tax on Brazilian products for "unfair practices".  The US announcement provoked a reaction from the Brazilian government. President Luiz Inácio Lula da Silva said that the system is from Brazil and because it is free, fast and moves more resources compared to traditional credit card brands, it "scares" North Americans.  "Americans' concern is that Pix could really shake up their credit card companies that are here in Brazil. They think Pix will put an end to this; and Pix will put an end to it, because Pix is ​​free and public and no one pays anything. Just click on Pix and our problem will be solved," he said at an event in Goiás, on June 2nd. * With information from the MDIC