With the World Cup, NY wants to reverse the drop in tourism during the Trump administration The United States has seen a drop in the number of tourists during the Trump administration. It's a trend that New York City wants to reverse now, with the World Cup. The relationship is strained. Foreign visitors no longer see the United States through the same eyes. In 2025, the country was the only major global economy that recorded a drop in international tourism. 📱Bookmark g1 on Google and follow the main news of the day By 2025, more than 1 billion people will travel from one country to another - 60 million more than in 2024. While Brazil and almost every country in Europe, Asia and Africa celebrated growth, the United States saw a 5.5% drop. A loss of US$8.5 billion for the American economy. New York, the country's main gateway, felt the loss. But the World Cup can reconcile tourists and the city. "Anyone can see themselves here. We are an extremely diverse, inclusive and welcoming city. It doesn't matter if you are a fan of Brazil, Senegal or Ecuador. You can identify with New York", says Julie Coker, president of the city's tourism promotion body. United States records drop in tourist numbers during Trump administration National Newspaper/ Reproduction Eight World Cup games will be played in the New York region, which is expected to attract more than 1 million visitors during the World Cup. Many shouldn't even go to the stadiums, but that's one of the beauties of the World Cup: people who travel to the match venues just to enjoy the World Cup atmosphere. New York City is keeping an eye on this audience. There will be 34 events during the World Cup, with the support of the city hall. Giant screens will bring together fans outdoors, in restaurants and even in one of the most traditional museums in the world: Natural History. There, sport connects with science and culture. The matches will be shown on the 900-inch screen, where visitors usually watch the exploration of the universe. Dinosaur fossils will share space with field legends. Alex Lasry, president of the FIFA organizing committee in New York and New Jersey, says the region is very excited to host the World Cup final: “When you want to bring together the biggest stars on the biggest stage possible, this is the place,” he says. Whether in the stands or on the streets, it doesn't matter which country you come from. New York wants everyone to feel welcome. GloboPop: click to see videos from the Jornal Nacional stage READ ALSO Home of Jornal Nacional at the World Cup is in the heart of Manhattan Island, in New York Discover Globo’s latest coverage of the 2026 World Cup Special series on the essence of Brazilian football highlights the talent of our players JN series on the virtues of the only five-time champion team in the world highlights the race of the Brazilian player Last chapter of JN's special series exalts the creativity of Brazilian players Carlo Ancelotti's path to the Brazilian national team is full of achievements; get to know